幸运飞艇是如何摇号的

A trap many Australian brands fall into is focusing their China strategy entirely on gaining distribution in China – without considering the importance of then marketing and driving awareness for their brand with Chinese consumers.

One of the most important factors is to ensure your brand has a web presence in China through a mobile-friendly, Mandarin language site that is hosted in China to ensure faster loading speeds and better search engine optimisation by Baidu, the Chinese-language web search service.

Understanding how Chinese consumers use digital is also key in marketing your brand in China – reliance on social media platforms such as Weibo and WeChat, QR Codes and Mobile first design are only a few factors in developing a solid digital strategy in China.

幸运飞艇是如何摇号的However for many Australian brands, the time, knowledge and cost investment in developing a stand along Chines hosted website and a robust digital marketing strategy is far too complex.

That is why The Clean Food Co. has developed Australian Selection – a consolidated platform for Australian brands to have a Mandarin language, mobile enabled web presence in China. The platform is also activated via Chinese social media and through in/out of store events, allowing multiple Australian brands the opportunity to drive awareness and engagement with Chinese consumers at an affordable cost.

For more information on how your brand can get involved with Australian Selection, please contact us.

Article By Margaret Harris
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