幸运飞艇是如何摇号的

Being ‘Export Ready’ does not mean you are ‘China Ready’ and success is one country does not guarantee success in another. We find that this paradox is especially relevant in the Chinese market.

For many Chinese people, their tastes are affected by a multitude of conscious and subconscious factors. The globalisation of their tastes, the availability of products on shelf, the shift towards health and wellbeing and, most importantly, food safety concerns, all play a part.

幸运飞艇是如何摇号的The first step in determining whether your product is right for China, is to conduct some research. Online research is the first place to start, however the most effective place to conduct research in our experience is going to China and getting in-store. Here you can scour the isles, evaluate the category, your competitors, ranging, packaging and pricing.  To get the most out of your research visit, hire a translator and talk to consumers. No one will give you a better insight into whether your product is right for China than the consumers themselves.

The team at The Clean Food Co. have an extensive background in category and brand management as well as new product development, and take regular immersion trips to China to evaluate opportunities for Australian brands. In addition we have a network of agency partners in China that can undertake more comprehensive formal research projects to assess opportunities for your brand in China.

For more information on how The Clean Food Co. can help you assess the opportunities for your brand in China, please contact us.

Article By Margaret Harris
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