幸运飞艇是如何摇号的

Strategy - Tailored Export Brand Advice

幸运飞艇是如何摇号的Based on solid market research and insights derived from our immersion processes, we help develop Australian brands for China. We also provide advice and guidance on adapting brand message, product formulation, packaging design and pricing to ensure Australian brands meet the needs of the Chinese consumer and shopper.

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distribution

Distribution - Reliable Sales and Distribution Network

We work closely with our distributor partners in China to ensure Australian brands are positioned correctly in the market and are appealing at a category and retailer level. With over 25 years experience in distributing international FMCG brands to Greater China, our distribution partners are some of the most highly respected in the region.

Communication - Australian Selection

The Clean Food Co. are the force behind Australian Selection – a unique, consolidated marketing platform for Australian brands in China – designed to drive awareness of and demand for Australian food and beverage products with Chinese consumers.

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Consolidated Marketing Platform

Australian Selection is a sophisticated bi-lingual Chinese-hosted website, with full Search Engine Optimisation (SEO) functionality for Baidu and is a platform for Australian businesses to present their brand and products to Chinese consumers in a cost effective manner.

Online research, peer trends and global aspirations play a key role in driving Chinese shopping behavior.

With this in mind, Australian Selection works closely with companies and brands to feature strong brand messaging and easy access to clear, meaningful product information on the website..

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Responsive Website

Website responsiveness and mobile access are at the forefront of Chinese consumer trends and shopping behaviour. Research shows that Chinese consumers are more likely to use their smartphone to learn about a new brand or product than talk directly to a salesperson in-store*.

By partnering with Australian Selection, Australian brands will be promoted on a completely responsive and mobile friendly Chinese-hosted website, where shoppers can easily view brand and product information on their smartphone at the point of purchase.

*Source: Euromonitors Growing Role of Mobile Technology in Shopping, April 16, 2013.

Social Media Integration

The use of social media is growing faster in China than anywhere else in the world.

In order to capitalise on this growth, Australian Selection has a dedicated Weibo and Wechat channel in Mandarin. Driven by a strategic and engaging content calendar with on-going promotions, Australian Selection has been designed to ensure Australian food brands are top of mind for the discerning Chinese consumer.

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Offline Events

The most effective consumer marketing campaigns in any market have fully integrated online and in-store activations. Through Australian Selection, brands have the opportunity to participate in large-scale retailer promotions and incentives at a fraction of the cost of going it alone.

幸运飞艇是如何摇号的Out of store events are critical in driving brand awareness and engagement, however for individual brands this is an expensive and resource intensive exercise. For this reason, Australian Selection has partnered with leading PR agencies in China to develop a series of offline events to promote the brands associated with the platform to Chinese consumers.

Who should be a part of Australian Selection?

Australian Selection is open to all Australian brands, Associations, Government bodies and Organisations who share the vision of promoting Australia’s credentials as a clean, green, safe source of food and beverages in China.

As a collaborative marketing infrastructure, Australian Selection is suitable for brands at all stages in their China marketing life-cycle from brands already established in the China market to brands seeking a platform to launch into the market.

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