幸运飞艇是如何摇号的

Appealing product. Appealing packaging. Positive feedback from retailers and consumers. So why isn’t your product on the Chinese shelf or online supermarket? The answer is often, pricing.

Pricing is one of the biggest challenges we face when introducing an Australian brand to our Chinese distributors. High Australian domestic manufacturing and freight costs compared to our European and North American counterparts is just one of the reasons for this high on-shelf price in addition to the myriad of distributor, sub-distributor and retailer margins involved in getting a product into stores.

The other key decision point is whether to focus on bricks and mortar stores or online supermarkets. According to Austrade, the majority of e-commerce platforms in China are typically 10%-20% lower priced online, than in-store. Emerging brands must be able to compete with these prices. While a Chinese supermarket carries upwards of 15,000 SKU’s, an online supermarket can stock over 8 million SKUs – the fight for every consumer dollar is incredibly competitive.

At this cross-road a brand has two options, become a premium niche product with high value and low volume or sacrifice margin to take a larger volume share. The upside however is volume and if there’s one thing the Chinese market can provide in spades, is volume.

Brands need to be flexible and consider product renovations to ensure they can meet the pricing requirements of the market.

For more information please contact us.

Article By Margaret Harris
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